ROSWELL / COLOR & PERM

Color and perm, from Roswell.

Color and perms are the two longest things I do, and I do them in Carlsbad, 76 miles south of Roswell on US 285. The drive runs about 92 minutes (OpenStreetMap routing), and a Color Transformation holds 4 hr on Booksy, so this is the appointment you build a whole day around.

A Perm is shorter, at 90 min, and fits the same trip with room to spare.

BOOK COLOR OR PERM
ROSWELL / BY THE NUMBERS
FactValueSource
Average July high97°FOpen-Meteo 2023–25
Days at 100°F or more, per year33Open-Meteo 2023–25
Minutes to the shop92OpenStreetMap routing
01 / THE MENU

Shade or shape.

Two bookings, two very different lengths.

Color Transformation$120 · 4 hr+

Bleaching and toning to land on the shade you're after. The longest slot on my menu; keep the rest of the day open.

Book this service
Perm$95 · 90 min+

A customized perm for volume, texture and movement. Long enough to justify the trip, short enough to leave the afternoon.

Book this service
02 / THE DAY

Build it around the chair.

Say you book color for the morning. You leave Roswell early, pass Artesia at the halfway mark, sit for 4 hr, and roll back onto 285 in the afternoon. There's no version of this that fits between other errands, so don't try. Bring a photo of the shade, eat before you come, and keep your phone charged for the sit.

A perm flips that: 90 min in the chair leaves time to do something else in Carlsbad before the drive home, or to head straight back and still beat the evening.

03 / BEFORE YOU BOOK

Text the picture.

The longest bookings are the ones I least want to guess on. Text a photo of the color or the curl you're aiming for to (575) 706-3095 before you book, and I'll tell you which service gets you there. Payment is after the service, and because these slots take a big piece of my day, cancel early on Booksy if plans change; a late cancellation or no-show may carry a fee.

Color is for the hair on your head only. I don't dye beards.

04 / QUESTIONS

Color and perm from Roswell.

How long is the whole day for a Color Transformation from Roswell?+

About 92 minutes each way plus 4 hr in the chair. Count on the full day.

What does a perm cost and how long does it take?+

$95 and 90 min on Booksy.

Does the Color Transformation include toning?+

Yes. Bleaching and toning are both part of the $120 service.

COLOR & TEXTURE

New shade.
Long road home.

BOOK NOW
KEEP EXPLORING
READY WHEN YOU ARE

Take a seat.

Enlarged Divinely Faded portfolio photo